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the holidays are extra special downtown!

The historic downtown sparkles with the magic of the season with "the world's tallest Advent calendar," Santa House, carriage rides, window decorating contests, vendor events, and lots of special and dining shopping deals! Local small businesses with extended hours make it worth the trip downtown!

November 29, 2024
Downtown Christmas Parade - 6pm around the Square, Window Decorating Contest voting & Santa House hours begin

November 30, 2024
Small Business Saturday - All stores

  • Central Park Holiday Market - 9-4pm downtown (vendor application)

  • Free trolley rides to WJVO Festival of Lights & horse drawn carriage rides

December 7, 2024
Downtown Window Decorating Contest winner announced (sponsored by Jacksonville Main Street)

December 7 & 14, 2024
Downtown horsedrawn carriage rides around the Square

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Thanks to our sponsors!

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